The new Imus collection, Natural stone redefines durability standards in the culinary industry without compromising the quality and performance of your cookware. This was stated by the company when announcing this news, which is in line with its purpose of sustainability.
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And all industries are looking for options that contribute to protecting the environment to serve a consumer that welcomes brands that care about sustainability.
on that road Imusa, a leading player in the market for the production and sale of kitchen utensils, develops products to achieve this goal.
(Read: Imusa manufactures fryers at Cajicá plant).
Its latest innovation is a line called Natural Stone, made from 100% recycled aluminum and also 100% recyclable, thus minimizing its impact on the environment.
The company explains that its non-stick material, reinforced with natural minerals, is designed to last five times longer than its conventional non-stick material.
In addition, it has Thermo Signal technology that changes color to indicate the right time to start cooking and achieve perfect results, and it has a diffuser base that distributes heat evenly throughout the body of the product. Imusa plans to sell 11,000 units of this line by 2023.
(You might be interested: Imusa is trying to extend the life of its appliances by 15 years).
“At Groupe SEB, we believe that it is important to take care of our common home, our planet, and that we are all committed to making a difference through concrete actions,” says Paul De Jarnac, the company’s general manager for the Andean region.
He added to that “That’s why we’re working hard in our labs to develop these new products that mark the before and after because they’re made entirely from recycled material, and not only that, they’ll also continue to be 100% recyclable.”
The range is committed to the social and environmental impact of natural stone products which reduce the carbon footprint by 98% compared to standard kitchen products.
(Also: Export growth supports Imusa).
In addition, Imusa uses clean energy and packaging from reforested forests in its processes to produce this range, showing a true commitment to sustainability.
According to De Jarnac, “These products were born as part of Groupe SEB’s strategy: take care of our home with the need to contribute to the care of the plan and offer Colombians a sustainable option for the daily use of their homes.”.
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