Black Friday will take place from November 24 to 26. This is done in Colombia at the initiative of the Colombian Chamber of Commerce. During what is traditionally the busiest time of year for bargain hunting Users are not only shopping at physical outlets but also online shopping on this day.
For seven days, online promotions are ramping up and consumers can enjoy discounts of up to 60% on selected products from participating brands.
For example, at this time of year, the number of “Pishing” attacks, a set of techniques, increases theft of personal data and consumer bank cards.
Although there are many different ways it works, the Lisa Institute has presented tips that eliminate 98% of common types of scams, It is they who take advantage of the fact that the victim trusts an unreliable source.
First and foremost, it’s important to watch out for surprising or exaggerated offers. “If it sounds too good, it’s most likely a scam.”says the study.
Before purchasing dYou should research the website or company and look for reviews or testimonials that confirm the veracity of the online site.
If you receive an offer via WhatsApp, email or social media ad, do not click on it under any circumstances. Go to the company that offers the product from your browser to learn more and buy it directly there. “This will ensure that our online shopping experience is not only convenient, but also risk-free, allowing us to take advantage of opportunities without worries and bad times.” said Joey Milgram, CEO of Secure Solutions.
Also, you should not click on a pop-up window with an offer or price, clicking on it can install a “malicious” program. through which the theft of the information you have is carried out.
Also note that in the system, be careful of any link other than “https://…”, because it means you don’t have a trusted digital certificate.
Buy from national company websites whenever possible. This is because most of the scams and frauds occur in foreign companies. “You can check where the company is coming from in the terms and conditions, which are usually at the bottom of the page,” explains the Lisa Institute. Additionally, Never enter your personal or banking information using free or open public Wi-Fi.
It is also very important to pay from a secure device, which means you have an updated and activated antivirus.
The Institute recommends paying by bank card, as you are more likely to get your money back as most banks have fraud insurance.
Finally, If you suspect that this may be an attempted fraud, you must inform the Police of the Czech Republic as soon as possible. Thus, You can prevent other people from falling for the scam.
What brands will be part of Black Friday?
Amazon has announced discounts of up to 45% on some products. The company’s most touted are the “Echo Dot” and “Fire TV Stick,” online streaming controls. On the other hand, Mercado Libre presented, among other things, promotional prices for televisions, mobile phones, consoles, video games, and shoes through its website. H&M again announced discounts of 30% on selected goods. Alkosto, Jumbo, Ktronix, Claro, Totto, Adidas, Linio, Falabella and Almacenes Éxito are other companies that have also decided to join this American event.