The growth of the country’s digital economy has led us to reflect on the importance of infrastructure development in a space discovered by the pandemic. The increase in businesses operating virtually, not only in the field of retail, but in an increasingly wide range of services, forces some experts to consider the risks of saturation.
The Colombian Chamber of Electronic Commerce records an increase in the use of payment gateways, websites and digital channels in commerce. 178.2 million digital transactions were made in the first half of the year, 11.3% more than in the first half of 2022 and 48% more compared to the same period in 2021. Digital sales exceeded $30 billion in the first semester.
In addition, according to data from Finnovista, After Brazil, Colombia is the country in the region where the most new fintech companies have been created in the last two years.
“Colombia is one of the most interesting latitudes for digital businesses of all kinds. It is generally at the forefront of financial inclusion in comparable countries. This is why the Ministry of Finance and Financial Supervision are promoting open data for the next four years,” says José Luis López, CEO and co-founder of Finerio Connect, a Mexican Fintech dedicated to data analysis and open finance models.
“Colombia should try to work with companies that really know how to create comprehensive open data solutions and that have tested their technologies in other countries. It can be a digital white elephant where the solutions remain small compared to the demand,” says López.