“There is a lack of education on how to make good cocktails”

"There is a lack of education on how to make good cocktails"

Patricia Cardoso, new CEO of Pernod Ricard Andina, says there are opportunities to develop the spirits market in Colombia. One involves educating consumers about cocktail options, he says. What is your trajectory?I’m Brazilian, a business administrator and I’ve been with the group for almost 17 years. I had the opportunity to create many jobs in … Read more

Companies plan to allocate more than 15% of their budget to artificial intelligence in the coming years

Companies plan to allocate more than 15% of their budget to artificial intelligence in the coming years

According to data recorded by the IBM Global Artificial Intelligence Adoption Index, the global adoption rate of this technology has increased significantly.last year it increased by four percentage points compared to 2021 and remained at 35%. Globally, 44% of organizations are working to incorporate artificial intelligence into applications and their processes, a figure leading to … Read more

Why you shouldn’t sign in with Google or Facebook accounts on websites?

Why you shouldn't sign in with Google or Facebook accounts on websites?

To avoid the website registration steps, people click “continue with Google” or “continue with Facebook”. This speeds up the registration process as users are constantly looking for convenience. However, Few people know that with this decision, Google is authorized to share personal data in exchange for easy access and comfort. Security specialist Eset explained the … Read more

This is how mobile applications that have a cashback model work

This is how mobile applications that have a cashback model work

Cashback is an anglicism that translates to “money back” and is a widely used financial method to create savings for consumers. There are two types of cashback. The first is financial, when an amount is requested in cash at an establishment that has the service and when paying by card, the requested amount will be … Read more

Global spending on information technology will reach $4.7 trillion in 2023

Global spending on information technology will reach $4.7 trillion in 2023

To measure the weight of the new technology andIn the global economy, a new report revealed how spending in the sector fared. Global information technology (IT) spending on devices, including computers, tablets, mobile phones, printers, as well as data center systems, enterprise software and communications services, will reach $4.7 trillion in 2023. By 2024, this … Read more

How far is Black Mirror from depicting today’s reality?

How far is Black Mirror from depicting today's reality?

The Black Mirror series offers fascinating and sometimes disturbing visions of possible technological futures. However, everyday life is already intertwined with some elements of the series, and therefore Day by day we examine how close we come in our daily lives to the fictional scenarios that Black Mirror presents. Since its debut, the Black Mirror … Read more

The use of payment gateways in Colombia has grown by 48% in the last two years.

The use of payment gateways in Colombia has grown by 48% in the last two years.

The growth of the country’s digital economy has led us to reflect on the importance of infrastructure development in a space discovered by the pandemic. The increase in businesses operating virtually, not only in the field of retail, but in an increasingly wide range of services, forces some experts to consider the risks of saturation. … Read more

Colombians are devoting more and more time to digital activities, study says

Colombians are devoting more and more time to digital activities, study says

Colombians are increasingly connected to the digital world. A study recently published by the company Bain & Company reveals that 13% of users spend their free time on social networks, playing video games and watching series. “The daily life not only of Colombians, but also of the entire world is already highly digitized and this … Read more

Tips to shop safely on Black Friday and avoid being scammed

Tips to shop safely on Black Friday and avoid being scammed

Black Friday will take place from November 24 to 26. This is done in Colombia at the initiative of the Colombian Chamber of Commerce. During what is traditionally the busiest time of year for bargain hunting Users are not only shopping at physical outlets but also online shopping on this day. For seven days, online … Read more

The gender gap in artificial intelligence and its impact on business innovation

The gender gap in artificial intelligence and its impact on business innovation

Digitization figures have increased in recent years, especially due to the pandemic. Along the same path, the level of investment in artificial intelligence (AI) has increased in almost every organization in the world, especially starting in 2018. According to WorldinData, investments in 2021 were approximately 30 times higher than just eight years before. A trend … Read more