“There is a lack of education on how to make good cocktails”

"There is a lack of education on how to make good cocktails"

Patricia Cardoso, new CEO of Pernod Ricard Andina, says there are opportunities to develop the spirits market in Colombia. One involves educating consumers about cocktail options, he says. What is your trajectory?I’m Brazilian, a business administrator and I’ve been with the group for almost 17 years. I had the opportunity to create many jobs in … Read more