From supermarket cashier to star Tick Tock; humor and authenticity led to Isabel Yuste (known on the net as MIssabel or @anais.yusfer) to become a social media phenomenon. He lives in Fuentes de Ebro and His fame came in a completely unexpected wayalthough it currently has more than 900 thousand followers on TikTok and his success crossed the virtual barrier as he had the opportunity to collaborate with various charitable causes. Networking combines cashiers with their work, apart from being a mother. An inspiring example of how things come when you least expect them.
ASK.- How did you get started on social media?
REPLY.- In this world I started by accident because my little daughter proposed to me I made a TikTok account because she was interested; I wanted to have one more follower.
«I started by accident because my little daughter suggested I open a TikTok account because she was interested; “I wanted to have one more follower.
Q.- What type of content do you publish on your social networks?
AND.- I don’t consider myself a comedian not at all, but They are funny videos; I I find jokes on the Internet or they are everyday situations What happens to me and I catch them there. I interpret them in my own way and mostly they deal with problems between teenagers, conversations between friends…, I talk about husbands and these things that end up having their morbidity because they are conversations that we all have in our daily lives. he lives
Q.- There was a video that suddenly started your success or was it something progressive?
A.- It was progressive, What happens is it’s true that there were times when I was filming them with my friends, a few have gone viral. Husband’s or repellent, a couple of such, made me come suddenly and without waiting.
Q.- they are supermarket cashier for 19 yearsDo you think that because people present you, they see you as a more approachable person?
AND.- People have the wrong image that influencers are people who don’t work, who don’t beat the water, who are devoted to stupidity and little else and have their lives sorted out. I I am a normal and ordinary person, a family motherhousewife, worker outside the home and In my spare time, I engage in “silly gaming”, as many say. oh well Playing the fool for many others eased their pain a little, without being a doctor, relieved a little of their depression without being a psychologist or a psychiatrist. When you receive these comments, we appreciate them and There are comments that move me.
“I don’t plan to make a living from networking. TikTok pays one euro for every hundred thousand video views»
Q.- You have at some point he considered quitting his job and devote yourself exclusively to social networks?
AND.- Not at all. There are people and influencers who are 100% dedicated to it and can make a living doing it and bravo to them, but I I don’t think about it. What TikTok can mean to me monthly doses are minimal. With two teenage girls and the daily expenses we have in the household, yes a little help to afford a small gift one month. But at least in my case I don’t think about life off the grid. TikTok pays one euro for every hundred thousand video views and if he wants to give you visualizations, he will give them to you, and if he wants to stop you, he will stop you. It is an application that is very special.
Q.- We can see your daughters in many of your videos. What do you think about this page of yours as a tiktoker?
AND.- At the moment he is not ashamedthey don’t hide but They don’t even advertise it. They are two girls who when they go out and meet in a new environment like school or a work environment like the oldest, that’s not the first thing they say. Once they are discovered because then they say “dude your face sounds familiar”. eventually they will know. Until now, he is not ashamed and they are proudalthough they don’t often express that pride to me.
Q.- You ever said that They even asked you to tell them a joke on the street.. How do you take these things?
AND.- They might come and see me at work or see me on the street and say “come on, you’re Anais, I follow you on Instagram or Tik Tok, tell me a joke” and it’s like: there’s two of them and the person falls down! medium!, because I couldn’t get another one. I I’m not a comedian and when will I make a video? I’m looking at the saved stuff to see how I approach it.. Sometimes it’s hard for me to remember a ten-second sentence.
Q.- How many hours a week do you spend on social media?
AND.- Yes, it’s true it will take up a lot of your time at home that you could attend to other tasks because you need to be a bit active, checking comments, replying or liking comments. He needs to see that you are a person who is a bit observant. It takes my time and people have many comments, some good and some bad. Also It’s okay to learn from what they tell you, both good and bad.
Q.- In addition to creating content on TikTok, your fame has made you a a recognized personality in Zaragoza and I imagine you were invited to events like yesterday We could see you at the agroecological market. Have many opportunities come your way as a result of social media?
AND.- It will come out some paid advertising and The little things come out so they are altruistic and you will contribute your grain of sand. Last Saturday I was in my element because selling fruit in a supermarket is what I’ve been doing for 19 years and I’ve loved it. I also did other things like attend an event to raise money for Mowat Wilson Syndrome and I spent an afternoon with them at the riding school, interacting with people and selling the products they had there to raise some money.
This coming Saturday is me also invited to a charity magic act in aid of fibromyalgia And even if it’s only for the four who want to see me and take pictures, I enjoy life.
Q.- You’re a clear example of nature on social media, are you bothered by how sometimes social media doesn’t show the reality and how it has even led to cosmetic surgery in younger and younger girls?
AND.- I I don’t want to waste years on my videos and people recognize me because I am exactly as I appear in the videos. There’s a minimal filter that TikTok doesn’t shy away from, but I go out with my hair and no makeup. I fear that people tend to cultivate beauty to the extreme in a way that they beat themselves up every day and that they are constantly obsessed with wanting to be or wanting to appear. Everyone has complexes, I had complexes and I will continue to have them and I will surely die with them. I am what I am and whoever loves me must love me that way.