Colombians are increasingly connected to the digital world. A study recently published by the company Bain & Company reveals that 13% of users spend their free time on social networks, playing video games and watching series.
“The daily life not only of Colombians, but also of the entire world is already highly digitized and this study is an example of that, says expert v computer science topics and industrial engineer, Daniel del Valle.
According to the study, since the outbreak of the covid-19 pandemic in 2020, citizens have moved much more into digital spaces and during the period of quarantines Activities for fun were just virtual tournaments, streaming production and content generated by digital creators. The report notes that this trend is also growing in Latin America. For example, in Brazil, 44% of respondents said they spend their free time on digital activities; In Mexico it is 28% and in Peru 16%.
According to the study Digital activities in the short and medium term will have a significant impact on the entertainment industrytechnology and advertising, Catalina Fajardo of Bain & Company in Colombia learned about it.
Counterpart
Although digital activities have increased, many study participants said they are looking for ways to reduce screen time because they believe it significantly affects the way they interact with others in the world. the face of the environment because they believe it They fall into a phenomenon known as hyperconnectivity.