Artificial intelligence is gaining more and more power in various fields. This contributed to fields such as process automation for businesses, the scope of marketing, search engines, image generation, audio and many other fields.
One of these areas is character creation, some of which can be very realistic, but how realistic can they be? This could be debated in cases like Aitana. A young woman with pink hair who is also a content creator he reached almost 100,000 followers on Instagram.
Although he is a normal-looking young man who has started to make an impact on the networks, he is not real. Aitana is an animation created by animators at The Clueless agency using artificial intelligence.
With this animation lThe agency made a profit of up to $4,300 per month. And so there are other cases like Miquela, created by Brud; Imma, by ModelingCafe; among other animations as realistic as Aitana who perform similar tasks in the world of social media, modeling or entertainment.
According to Felipe Lizcano, co-founder of TECHcetera and Red Design Systems, the success behind these creations can be attributed in part to the fact that these virtual influencers “They are a safe bet for brands that won’t have to deal with issues like temperament, ideology, religion or the more critical issues of a real person.“, he claimed.
Digital reputation consultant Víctor Solano added how innovative these creations are, even more so given that “We have always associated artificial intelligence and robotics with anthropomorphic forms, i.e. those that closely resemble human beings.“.
Likewise, Lizcano added that another attraction is possible AI can work as well and even better than an influencer or a model, in addition, it offers a wide range of prices for creating these characters because They range from free models to high cost in terms of video or image interactions.
As for the debate over whether AI will displace professions such as these, Lizcano said that rather than affecting the content creators’ union, “You should rely on this type of creation to perfect your publications.“.
An opinion that Solano shares, as the expert said that artificial intelligence enables content creation to be done quickly and efficiently, and to that extent it would be the responsibility of the creators”they specialize in editing and curating so that they are not affected by AI” rely on this tool.
While both experts agree that these types of tools will gain traction in the social media and content creation sector over time, they won’t necessarily displace the profession. In fact, Lizcano added that these types of creations “They will even serve as a complement to the interaction of real models and influencers“.
One way to use this tool they mention is to use it as an opportunity to create tasks faster and more efficiently. Among other aspects of the profession, it can also be used to perfect publications. In this context, Víctor Solano clarified that “Importantly, in AI-delivered product reviews, human judgment will always prevail in the end.“, considering that “the authorship of this product will be signed by a human being,” he concluded.
With the rise of artificial intelligence in various fields The challenge for professionals is to use this technology to improve various union tasks..
Another field that AI has entered
In addition to content creation, search engines, among others, artificial intelligence has also entered the world of music. It has become a trend for AI applications to imitate famous singers with user-composed songs; in fact, some of them are currently on different platforms. Likewise, there are other applications that allow users to create musical compositions without the urgent need for extensive theoretical knowledge on the subject, such as Amper Music, Aiva, Soundful, Ecrett Music, among others.