With a fever Black Friday, online payment company PayU presented projections of how sales will behave during that day in the country.
Based on data analysis from previous years, as well as the use of artificial intelligence (AI), which includes market growth data and economic projections, the team PayU’s Business Intelligence (BI) predicts a substantial increase in transactions and Comeyou compared to the same period of the previous year.
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According to the firm, a 73% increase in transactions and a 65% increase in revenue compared to the same date in 2022 are expected. User traffic is expected to reach 100 million people, according to projections.
PayU pointed out that because VAT-free days were not implemented, consumers “moved their shopping to Black Friday, making it one of the busiest days of the year.
(See: Don’t miss them: Black Friday deals on technology, flights and more).
In addition, he specified that the last quarter of the year usually represents an increase in sales and transactions. ANDIn this context, the categories that Colombians buy the most are expected to see growth as of this date as follows: electronics and appliances 35%, fashion and footwear 25%; games and toys, 20%, beauty and personal care, 15% and household, 10%.
To give users a good shopping experience this weekend, Mercado Libre and Mercado Pago They joined a campaign led by the private sector to protect users’ online shopping.
Between platform recommendations, four essential points stand out when shopping.
(See: Black Friday Passes, Opening Year-End Shopping Season).
1. Verify that you are on the correct website. It is important to manually type the full address of the platforms to avoid fake links sent by email or text that could lead to malicious websites.
2. Maintain the entire transaction on the platform. It is essential that users conduct all communications with the seller and payment transactions within secure platforms.
3. Protect your personal information. Never share sensitive information such as your account details, verification codes, passwords, credit or debit card numbers with third parties or strangers via email or text messages outside of the platforms you use.
(See: Flights from $69,900 and other Black Friday flight deals).
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